COMMUNICATIVE BEHAVIOR IN LINGUISTIC TOLERANCE COMMUNICATIVE BEHAVIOR AS A BASIS OF LINGUISTIC TOLERANCE IN A POLITICAL SPEECH
The article considers about the communicative behavior and communicative culture as the main part of linguistic tolerance in political speech. Speech etiquette plays an important role in business correspondence. Well-written letters create a good impression of the sender. Writers of business letters should not urge the recipient to rush or impose the desired outcome using sentences. In the process of verbal communication, a person often does not just transmit information, but convinces him to accept it, proves the correctness of his position. Proof and persuasion are different processes. To prove is to establish the truth of a statement. To persuade means to make the interlocutor believe that the speaker's position is true. The article analyzes such rules of communicative cultures so that communication would be effective.