FUTURE ACCEPTANCE OF E-GROCERIES IN THE INDIAN MARKET

Abstract

In India, online food company is growing. Online retailers ought to examine multiple variables impacting customers' decisions to buy food digitally. It is also noticed that shoppers' spending behavior for online grocery shopping is completely different than traditional stores. The online food model satisfies the needs of customers and lets them save time and energy. “The aim of this paper is to explain various forms of e-commerce models. The paper also seeks to explain the demographic profile of customers who have online food, the explanation for purchasing food online and the degree of happiness of customers who purchase food online.”