GUIDELINES FOR DEVELOPMENT OF TOURISM COMPONENTS TO PROMOTE PHUKET AS A DESTINATION FOR FOREIGN GAY TOURISTS

Abstract

This research aims to study tourism components in Phuket to accommodate foreign gay tourists in Thailand and to study tourism components in Phuket to accommodate foreign gay tourists in Thailand. The methodology includes a qualitative research method using analytical reviews, field observations and in-depth interviews and a qualitative research method using content analysis. The study found that the guidelines for the development of tourism components to promote Phuket as a tourist destination for foreign gay tourists include 1) establish a tourism attraction development plan for foreign gay tourists, 2) promoting tourism activities favored by foreign gay tourists; namely swimming, festivals and events during Songkran Festival, 3) promoting and creating standards for service charges of local transport systems and building a connection of transport systems and tourism routes, 4) creating a gay-friendly booking application and putting up rainbow flags, and 5) providing access to information through websites for foreign gay tourists the details of which should include 1) flights, 2) accommodations, 3) accommodations for foreign gay tourists, 4) car rental, 5) tourist attractions, 6) experiences, and 7) applications.