EXTREME FORMALIST STUDY ON HASHIM HASSAN’S NATIONAL DAY LOGO DESIGNS
Hashim Hassan is a significant Malaysian artist/designer who is known as the Father of National Day logos. His National Day logos have been used eight times in the year of 1980, 1981, 1983, 1984, 1985, 1986, 1987 and 1991. However, in this study only three logos (1983, 1984, 1985) were discussed as the selected logos were designers’ favorites. This qualitative study drew upon to the extreme formalists by examining the formal qualities of the logo designs. The visuals were analyzed based on compositional interpretation. From the findings of this study, it can be concluded that the researcher is able to understand the application of elements of art and principals of design for logo designs. This study helps to figure out the visual forms used in the logo designs and how they relate to the content or meaning making.