STUDY OF CHANGES IN CONSUMER BEHAVIOUR TOWARDS ONLINE SHOPPING BEFORE AND AFTER COVID-19

Abstract

This coronavirus (COVID-19), which influences the lives of millions of people, is the first and most important human disaster in the world. The international economy has been profoundly influenced. The goal of this work is to facilitate leaders with an overview into success and consequences for customers, too. The pandemic is impacting and affecting any domain. A positive improvement in online retail patterns was generated before home lockout job. But for a long time it couldn't reside. The Indian online shopping and advertisement patterns have dramatically affected unforeseen 21-day lockdown. Coronavirus was originally widely unknown regarding its effect on customer purchasing behavior, products and online tools. This paper is intended to focus on numerous themes and viewpoints in COVID-19 web marketing. Many more uncertainties exist to foresee the effect on the planet, both individually and professionally, of revenues over the next couple of months.

This study studies the influence of the several important everyday goods via online shopping. Although some businesses have been able to work by social trading, e-commerce and social media marketing are required. 46% of users recognize that social networks are essential for the exchange of knowledge and for product preference. But the findings suggest that internet marketing and shopping will quickly become common, but the loss and downsizing induced by the pandemic cannot be overlooked.