EFFECT OF INFORMATION TECHNOLOGY INFRASTRUCTURE ON COMPETITIVE ADVANTAGES THROUGH COMPETITIVE ACTION IN SMEs

Abstract

The purpose of this study is to find out and analyse the influence of information technology
infrastructure, accessibility and mobility on competitive advantage through competitive
action in the apparel industry. This paper is based on a quantitative approach using a
population of the apparel industry in Bandung Regency, Indonesia. Samples are taken with
random sampling techniques. The survey was conducted on 196 small and medium-sized
businesses producing apparel. Data is processed using the Structural Equation ModellingPartial Least Squares (SEM-PLS). The findings show that there is a significant effect of
information technology infrastructure, accessibility and mobility on competitive advantage
through competitive action. This research shows that information technology infrastructure,
accessibility, mobility and competitive action can create competitive advantages in the
clothing industry in Bandung Regency, Indonesia. Competitive action is a developing study
from the strategic management literature based on a theory of entrepreneurial action and is
the ability of companies to create activities to achieve competitive advantage by exploring
and exploiting opportunities in carrying out business operations.