QUALITY OF PUBLIC SERVICE COMMUNICATION IN INDONESIAN PRIVATE UNIVERSITIES

Abstract

This study aimed to identify the quality of public service communication in three different
private universities in Indonesia within the process of new student admission. To collect the
data, this qualitative phenomenological study used in-depth interviews and observation to
both committee members of the student admissions and future students. In light of the
information investigation, it was discovered that there are some positive and negative
experiences of the nature of open administration correspondence of the private colleges
during the time spent new understudy affirmation. In general, all the studies universities have
shown good non-verbal communication. However, they are in need of improving the quality
of verbal communication particularly those related with comprehensible information and
hospitality. It is expected that the results of this study have a good impact for other private
universities in Indonesia to improve their quality of public service communication possibly
leading to the quality of their universities.