CREATIVE MARKETING CULTURE AND ITS ROLE IN THE DEVELOPMENT OF MARKETING PERFORMANCE APPLIED RESEARCH IN THE GENERAL COMPANY FOR THE IRAQI VEGETABLE OIL INDUSTRY

Abstract

The research aims to shed light on the role of creative marketing culture in the development of marketing performance in the General Company for the Iraqi Vegetable Oil Industry, Marketing creativity is one of the important factors in ensuring the company's continued growth, growth and development in the dynamic environment in which it operates. Enhancing their marketing performance in attracting new customers and building long-term relationships with them, To this end, research on the analysis of its variables was based on the questionnaire as a main tool for collecting data and information. The results showed that there is a positive and positive effect of creative marketing culture on marketing performance. This is a good indicator of the effect of creative marketing culture in developing the marketing performance  of the sample company.