STUDY ON CUSTOMER AWARENESS TOWARDS DIGITAL BANKING SERVICES

Abstract

For the economic development of a country, the bank plays an important role In fact; banking is the lifeblood of modern commerce. They have now come out to satisfy economic obligations in addition to their competitive business-oriented activities. The current level of economic growth and economic reforms has made the banking industry very competitive by offering customers with different products and services. As the level of awareness increases, it leads to an increase in customer preference. Banks provide to the needs of agriculturists, industrialists, traders and to all the other sections of the society. Then they really thereby continue to accelerate a country's economic growth. A study was conducted to determine the customer’s consciousness in digital banking services. Survey questions have to be sent through email and Whatsapp towards a link. The present study compares and analyzes customer awareness of various digital banking services based on the survey taken.