IMPACT OF ONLINE SHOPPING BEHAVIOUR AMONG COLLEGE STUDENTS IN KARAIKUDI

Abstract

E-Commerce market is flourishing and poised for robust growth in Asia. E-Commerce market in India has enjoyed phenomenal growth of just about 50% within the last five years. Albeit the pattern of online business has been making adjusts in India for a very long time, the satisfactory biological system has now started to fall set up.There are 4609 Students in Karaikudi. In order to give due representation to all the Colleges of Karaikudi “Stratified Random Sampling Technique” has been used to select the respondents. It is based on the sample survey method where 197 responses were collected but due to the incomplete response 7 responses were rejected and finally 190 respondents were selected for the study. The examination brought to accordingly that online customers are youthful, profoundly taught, dynamic, concentrated, and are master clients of the web; they have a solid positive fulfilment towards internet shopping and normally spend an extremely low sum on web based shopping. Through the findings of this research, online retailers could better realize online consumers’ expectations and the determinants of online shopping’ behaviour.