AUGMENTATION AND CHALLENGES OF SMALL AND MEDIUM FAST FOOD ENTREPRENEURS – AN ANALYSIS

Abstract

Entrepreneurism and entrepreneurship are the life blood of  economy and is that the most powerful economic force known to mankind. Entrepreneurs were the pioneers of today’s business.  Entrepreneurship and enterprises are a continuous process and it is growing from centuries to centuries. Entrepreneurs play a important role in the development of a Economy.  The Importance of development of Entrepreneurship as an ingredient of economic development has been recognized a long time back.  It was as early as 1950 that the need for entrepreneurial development was first felt and since then a substantial amount of research has gone into this sphere. During the last two decades while rapid technological progress has made the production process more knowledgeable and/or capital intensive across a wide range of industries, limiting the creation of new employment opportunities particularly for the unskilled work forces, downsizing polices to the firms through mergers, acquisitions and other restructuring exercises have put the future of their existing employees at stake There are broadly two ways, which are usually suggested to tackle massive unemployment of human resources in an economy.  The first one is to educate the youngsters through professional as well as not traditional methods/courses and prepare them to work in the competitive environment. The sample consists of 150 samples collected from different type of fast food entrepreneurs in Madurai district. Convenient sample techniques were adopted for the selection of entrepreneurs.  The data was processed and tabulated and classified with the help of SPSS.  Analysis was done on the basis of data organized.