A STUDY ON CUSTOMER SATISFACTION TOWARDS ONLINE SHOPPING IN THENI DISTRICT

Abstract

In modern days rural peoples also start buying products through online. One of the largest benefits of online shopping is that you can buy nearly anything you could envisage without ever leaving your house. Online stores are open round the clock a day and are accessible from any location with an Internet connection. The Internet is a huge resource and can be a powerful tool for finding information, shopping, and communicating. Due to increasing internet and mobile access growing acceptability of online payments has provided the unique opportunity to companies to connect with their customers. Expediency is one of the major reasons, but huge discounts and offers provided by the online merchants was the important reason for ever-increasing sales in online shopping. In this paper an attempt has been made to find customers satisfaction towards online Shopping in Theni District. A sample of 50 respondents were conveniently selected from Theni District. The findings were analysed using simple percentage analysis, ranking test. Findings expose that female customers whose annual income is high are highly satisfied towards online Shopping. The research also concludes that even though is giving branded and quality product but customer are very much attracted towards the best services of online Shopping.