INDIAN MOBILE BANKING SERVICES: MEASURING THE TRUST FACTOR AND RISK FACTOR ALONG WITH OTHER FACTORS INFLUENCING USER’S INTENTION

Abstract

This paper talks about upcoming development in Banking Services, with concentration on mobile banking (mbanking) services. In this study researcher has tried to measure the effects of various variable on the intention of users towards banking services taking mbanking as one of the primary services. The data collected for the research through structured instrument consists of 447 respondents acquainted with mbanking services. Data gathered for the research was selected on the basis of Simple random sampling. The interpretation of data highlights the positive relationship between the numerous elements and it also show the significant responsiveness with customer usage intention. This study bridges the breach in previous scholarly works on these topics by creating understanding for mbanking. Further, research in the study and model developed can be further developed in different contexts with other dimensions. The study conducted in Gujarat (India) is the limitation of present research however this can be expanded with new variable for getting better results with varied dimensions.