IMPACT AND EXECUTION OF LOGO INTO CUSTOMERS PERCEPTION: SPECIAL REFERENCE TO ITC, INDIA

Abstract

In today's world, both consumers and marketers consider the logo to be one of the most critical aspects of a label. In this analysis, two distinct but connected variables were investigated by which the logo is expected to generate value for customers. The effect and perceived benefits of customers were considered. In the ITC scenario, this study shows the positive effects of a logo on consumer trust. Taking into account the impact of a logo on a customer's loyalty to a brand's identity. Customers will be able to quickly recognize and choose a brand thanks to the logo. This research discovered that logos have importance for 184 questionnaires should be distributed to the survey's population. Customer assurance in terms of success was found to be influenced by descriptive-cognitive, effect, and customer perceptional tendencies, according to the survey results.