A STUDY ON CONSUMER AWARENESS AND SATISFACTION TOWARDS ONLINE ADVERTISEMENT

Abstract

This study aims to find out the consumers awareness on online advertisement, to ascertain the consumer’s level of opinion and the variables that are associated with consumer’s opinion about online advertisement. To analyze the satisfaction level of the consumers in using the online advertisement, a sample of 120 respondents were selected and a structured questionnaire was issued and collected. The study reveals that most of the respondents are using online advertisement for promotion.  Majority of the respondents are using online advertisement for the discount offers, designs and other offers.  Majority of the respondents agree with the reliability of the online advertisement.