THE IMPACT OF E-MARKETING IN ACHIEVING THE CLIENT SATISFACTION “AN EXPLORATORY STUDY IN IRQI OIL PRODUCTS DSTRIBUTION COMPANY"

Abstract

The digital work that includes programs, entries and mechanisms is considered the most prominent solution and the method that adopted in all activities, organizations and products, whether goods or services, the oil sector and its organizations are considered one of the most accommodated scope to adopt electronic mechanisms, especially the marketing activity. The research aims to determine the importance of using E- marketing in achieving a high level of client satisfaction, the Research included four sections, the first one included the methodology and the most prominent previous studies that dealt with research variables, while the second topic was dedicated to explaining the most important intellectual and theoretical features related to each of (e-marketing and customer satisfaction). The third topic is an area for the applied study for research by reviewing the most important statistical results based on the processing of the data obtained through the questionnaire form that was presented to a sample of (150) Distribution individuals dealing with the Iraqi Oil Products Company., its products and services, and those data were processed using the SPSS statistical package program. The fourth topic to explain the most important theoretical and practical conclusions an addition to a number of recommendations that the researchers see, represent a systematic mechanism to treat the research problem.