A STUDY ON EMPLOYEE RETENTION STRATEGIES IN SELECTED COMPANIES OF IT INDUSTRY IN CHENNAI CITY
Retention of the employee is not a matter of report or record maintained by the organization. It is about the understanding of employees concerns and helping at the right moment. Most of the organization forced to decrease the attrition rates, which leads to a focus on employee retention. It is “a process in which the employees are encouraged to remain with the organization for the maximum period of time or until the completion of the project”. Employee retention is valuable for an organization as well as the employee. This study is conducted to understand the employee retention strategies in selected IT companies in Chennai city. The study has adopted both analytical and descriptive type of methodology. The study primarily depended on primary and secondary data. Sample has been collected from 150 respondents.