INFLUENCES OF E-BANKING SERVICES TOWARD CUSTOMER VALUES AND LOYALTY

Abstract

The study aimed to understand electronic banking service toward customer value and loyalty included examine indirect electronic banking services effect toward customer loyalty through customer value as mediator factors. Different theories had been discussed through this study to understand the customer value achieved from electronic banking services effects in Saudi Arabia. The facilitating factors of electronic banking that established link between customer loyalty and satisfaction through values driven approaches had been investigated. The questionnaire had been designed while focused selected objectives. The result findings had divided into two parts. First part analyse demographically respondents age and gender. Meanwhile, second part which highlight result investigated from questions that showed study objectives.  This study had proved that electronic banking had eliminated conventional ways of banking services and customers look forward to rely more on electronic banking due to flexibility, convenience, easy usage, trust, security and medium that lead their experience with banking much more efficient.

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