BANK SELECTION CRITERIA OF A BUSINESSMAN

Abstract

Each individual has their own way of investing, spending and saving money. The decision an individual takes affect the whole financial system. Based on their decisions, banks can attract their customers to use their services. The businessman has different factors of selection of a bank. This study identifies the selection criteria of banking of businessman for the business in Saudi Arabia. The methodology of this research was conducted a survey analysis whereby it will determine and understand the factors that a businessman looks in for while selecting a bank. The results showed us that the businessmen looked more into commercial banking. The most important factor is the products and services provided by the bank, Internet banking, more ATMs and the thing that motivates customers to use bank is the economy of the country and the situation that caused them to bring about the decision related to the bank. This research highlighted the importance of looking into the decisions of each and every individual and business separately to understand the factors they are looking for while putting their money or investing it in any bank.