THE EVOLUTION OF COMMERCIAL BANKING

Abstract

Commercial baking has been developed within the past years especially in Saudi Arabia to take its essential place in the world of business and work. In Saudi Arabia, a lot of banks deal with commercial banking in order to service the individuals and the society as general. They offer a lot of services and transactions so as to achieve good levels of dealing with the customer and to obtain their trust and confidence. Therefore, this study aims to identify the evolution of commercial banking on the changes and preferences. This study used quantitative research approach to obtain the primary data through questionnaire survey in Jeddah city, Saudi Arabia. About 100 participants have successfully completed the questionnaire question. The study concluded that the commercial banks play a significant role in rural development. Although they have to surmount in their campaign to improve their operational activities in rural communities to be able to fill in completely with the objective for which the rural banking habit was introduced