AN INVESTIGATION INTO THE ROLE OF INTERNET BANKING AS COMPARED TO TRADITIONAL BANKING

Abstract

Internet banking has played considerable role in the development of banking industry, facilitating customers and adding value to their lives through the utilization of services that fulfil their needs and wants. This study aims to distinguish between traditional banking and internet banking in the modern era and identify the roles, challenges, pros and cons of internet banking and it impacts on consumers from diverse perspectives. This study accomplished through questionnaire method with 40 participants. These concerns have helped the study to identify the changes that are being brought to the internet banking with different methods to build relation with customers. This study specified that internet banking has become the basic necessity and further awareness is required for customers to make the maximum utilization of its services and facilities.