BANK SELECTION CRITERIA OF THE STUDENTS: EXPLORATORY STUDY ON SAUDI UNDERGRADUATE STUDENT’S BEHAVIOR ON SELECTING THE BANKS IN SAUDI ARABIA

Abstract

Bank and banking sectors are continuously trying to attract their customers by providing them facilities in their bank. Internet banking is the innovative idea in the banking sectors that attracts large share of customers in the bank. This study mainly shade light on importance of opening bank account to students of Saudi Arab. Considering the quantitative data collection method, the researcher has developed the data findings from the response. A sample of 131 customers has been chosen for survey. From the outcome of the respondents, it has been concluded that internet banking system is very much effective for the customer in order to continue their banking activity. Apart from this it is also found that selection of bank mainly depends on the facilities that are offering by the banks.