EFFECTIVE INTERNAL COMMUNICATION THROUGH CSR PROGRAM

Abstract

Effective communication between different levels of an organization plays critical role in the overall development process. Internal corporate social responsibility (CSR) communication and employee management impact widely on the company’s structure and are they applied effectively from top-down and bottom-up communication for successful business outcome. This research aimed to build-up understanding of CSR programme, and its effectiveness for internal communication for branding CSR and also how good is it to channelize CSR content. The outcome from the survey revealed that employees and organizations they work for value the important role of CSR in establishing an effective internal communication and they have undertaken steps such as involving employees in CSR related programs, volunteering and even conduct trainings.