INVESTIGATING THE PREFERRED METHODS OF PAYMENT FOR ONLINE SHOPPING BY SAUDI CUSTOMERS

Abstract

Online shopping is the most preferred method of shopping in today’s world for convenience and cost effective. People prefer online shopping because of the comfort that they get at their homes. People are able to sit at their homes or even at their workplaces and can shop online. Saudi consumers use various payments methods for online payments. This research focuses on the preferred payment methods used by Saudian when making online purchase. The aim of this research is to find the relationship between customers’ awareness of payments method & payments for shopping online and to find what type payments methods are preferred for online shopping. This research is important as it helps to understand Saudi customers preferred payments methods while shopping online. In this research a quantitative approach has been used. The target population was the online customer based in Jeddah. Survey questionnaires were distributed among 100+ participants using WhatsApp to be filled in Google form. The findings of this research show that, the most preferred payments of methods amongst the Saudi population when shopping online is Cash on Delivery (COD) methods followed by the Credit Card methods. The research could help the online stores to better design their products and make changes to their payments system and also could help the regulatory authority to regulate the online marketing.