THE EFFECT OF MOTIVATION, INVESTMENT KNOWLEDGE, AND SELF EFFICACY ON INVESTMENT INVESTMENT IN THE YOUNG GENERATION OF BALI IN THE PANDEMIC COVID 19

Abstract

The Covid 19 pandemic has also had an impact on the financial sector. In March, the JCI fell 37.49 percent. It takes a swift effort from the Government to increase investment interest. This study aims to obtain empirical evidence that investment interest is influenced by motivation, investment knowledge, and self-efficacy. The data used in this study are primary data obtained through a survey conducted by distributing questionnaires to the younger generation in Bali Province, who have taken courses, attended seminars, and participated in stock capital market classes. The sample was determined by convenience sampling technique. The data analysis technique used the Structural Equation Model (SEM) with Partial Least Square (PLS) software. The results showed that motivation has a positive effect on investment interest. The social environment that has activities that can provide hope for future returns through stock investing can be a motivation for someone to invest in stocks. Investment knowledge has a positive effect on investment interest. Sufficient knowledge to select stocks to be purchased in order to minimize risk in investing. Self-efficacy has a positive effect on investment interest. With the generality factor which is related to an individual's ability to carry out activities within the limits of his understanding. The implications of the research results theoretically confirm the Theory of Planned Behavior. Sufficient knowledge to select stocks to be purchased in order to minimize risk in investing. Self-efficacy has a positive effect on investment interest. With the generality factor which is related to an individual's ability to carry out activities within the limits of his understanding. The implications of the research results theoretically confirm the Theory of Planned Behavior. Sufficient knowledge to select stocks to be purchased in order to minimize risk in investing. Self-efficacy has a positive effect on investment interest. With the generality factor which is related to an individual's ability to carry out activities within the limits of his understanding. The implications of the research results theoretically confirm the Theory of Planned Behavior.