"Turning Covid Challenge into an opportunity – Rise in budding Entrepreneurship"

Abstract

Covid-19 has changed all the equations of life of whole world. Due to lockdown, all economies across world are been trashed and everyone’s routine life is stopped but still people are trying to overcome the pandemic and managing the lives. This was possible because of 24*7 operating of few industries includes healthcare, pharma and the essential service industry.  The second type business category, which at the same time arisen to solve the social issues includes the businesses started to satisfy the needs of society. Understanding the opportunities, these businesses tried to fulfill the needs and wants of the society. This is the other side of the pandemic, which gave rise to many such small businesses. This research study is been focused on this rise of entrepreneurship and makes an effort to understand the background, motive, way of conduct, investment i.e. the factors involved to carry on the business and management of these businesses.