"A study of Business Strategies in a changing Environment - Post Covid- 19"

Abstract

The COVID-19 pandemic has disrupted Business Sector, all over the world. It has created situations where employers, employees and customers are forced to realign and reset their priorities in their lives. Its immediate impact was and continues to be on human life. It has also gradually expanded to destroy businesses and the economy at large. Business leaders are facing challenges with their current business models and now need to adapt and change their business continuity strategy and partner ecosystem to deal with this large scale crisis. The coronavirus has rapidly made "business as regular and usual" a phrase from the distant past. There is nothing like a regular and usual business in these uncertain times. Organizations who handle uncertainty create a resilience they can count on, no matter how difficult the change is. They need to focus on strategies to balance the immediate needs of their customers, employees and communities, in order to have a competitive advantage in these turbulent times. The past experiences have shown that resilience is made in times like these. It’s time to think and work out Strategies which will help Organizations survive and maximize their revenues. The study shows that organizations are reinventing themselves as they reopen. They should take "no regret" actions that will help them emerge stronger. Organizations are becoming more digital, data-driven and making their operations more agile and their cost structures more variable and delivering greater experiences for employees and customers.