"Developments in Contemporary Marketing Landscape"

Abstract

The following research paper comprises a list of past to emerging trends in marketing as observed in 2021. The Researcher seeks to provide a guiding map that will allow marketers to get insight on how they can keep their marketing efforts up-to-date by using certain long prevailing marketing trends. The paper provides a conceptual framework for all the traditional and modern marketers who want to know more about the trends and what they should be focusing upon. Using a qualitative secondary research approach the paper strives to provide an authentic, pragmatic and approachable view of marketing concepts and provides a unique perspective towards it. The subsequent research aims to understand prime marketing jargons, produce measures to optimize marketing efforts and to help realize its significance to acquisition, retention, as well as expansion efforts for companies.