THE INFLUENCE OF TOURISM ENTREPRENEURS ATTITUDE IN BALI TOWARDS THE INTENTION TO RESILIENCE DURING PANDEMIC COVID-19
Bali is one of the favorite destinations for domestic and foreign tourists, still has to close the door for foreign tourists in effort to curb the spread of the corona virus in the country and has lost of IDR 9.7 trillion every month. The decrease number of visitor has practically had an impact on attitude and income of tourism entrepreneurs in the region due to 50 % of tourism business are closing down and only 50 % are still survive with 5 % occupancy. However, the continuing increase in positive cases of COVID-19 is considered to be a challenge in the recovery of Indonesia's tourism sector especially for tourism entrepreneurs to resilience.The sample in this study amounted to 100 respondents using quantitative and qualitative data, which is analysed with SmartPLS 3.0. Based on the research that there is a positive influences of tourism entrepreneur’s attitude in Bali towards intention to resilience is 0.765 with a t-statistic value of 9.544 (greater than the t-table, namely 2.326) at 5% alpha that tourism entrepreneurs in Bali need to adapt with a new normal, shifting into a new opportunities, transformational leadership styles for crisis and a different target market.
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