"A Study on the Evolution of Indian Mascots in Branding"

Abstract

Apart from logos, mascots, and other branding elements a brand is being built upon the faith and trust and on a consistent basis if the branding tools are used wisely then the desired outcome will be achieved. Mascots in a way can boost the brand identity and can play a vital role in changing brand the perspective of people towards the brand. Having a fine blend of a strong, appealing brand factor and promotion, the combination can do wonders to a brand’s fortunes. The fact of communicating the value and identity of the brand has to match with its branding elements as well and this strategy needs to be understood well by the brands. When the branding tools matches up with the products and services offered then this will augur well for both the elements and it will help the brand to live up to its reputation.