THE INFLUENCE OF STRATEGIC INTANGIBLE RESOURCES ON SMALL AND MEDIUM ENTERPRISES (SMES) PERFORMANCE

Abstract

The purpose of this paper is to examine the moderating influence of organizational trust in the
relationship between innovativeness, knowledge sharing and small and medium enterprises
performance. Closed-ended question was used in this study, and the five-point Likert scale used
for evaluation. 210 questionnaires distributed to owners/managers of small and medium
enterprises (SMEs) operating in food and beverage industry. The primary data that have been
collected are analyzed using descriptive and causal method, and using structural equation
modeling 3.0 to analyze the existing relationship. The results show a positive and significant
relationship between innovativeness and SMEs. In addition, the study shows a significant and
positive relationship between knowledge sharing and SMEs, and organizational trust moderates
the relationship between the antecedents and SMEs