"Measure of Employee Motivation in Insurance Sector in India: Scale Development and Validation."

Abstract

Post economic reforms, organizations in India have undergone unfailing experimentation with organisational performance and strategies. These changes have also influenced the concept of employee motivation in organisational setups. The study develops and validates the scale for measuring employee motivation in Indian insurance sector .The six dimensions with thirty items (5 items each) have been incorporated to study the employee motivation extensively in the insurance sector of India. The CFA results condensed the scale into 19 items and four factors defined as Intrinsic Motivators, Working Environment Motivators, Social Environment Motivators and Job Security Motivators. The study shall guide the organizations and researchers interested in understanding and captivating deeper insight of employee motivation and its influence on performance . This study is first hand examination to comprehend employee motivation dimensions in insurance sector of India.