CONSUMER PROTECTION OF THE PRICE GAME IN ONE OF THE LARGEST MINIMARKETS IN INDONESIA

Abstract

Indomaret is one of the best-selling minimarket in Indonesia, however, price games often
occur and do not realized by the consumers. This study aims to provide information about
legal protection for consumers who feel disadvantaged by the indomaret minimarket who
play price games and find out the legal consequences. The study method used normative law,
which was the assessment approach to the principles and systematic system of law in the
regulation of existing laws through a statute approach and a conceptual approach. The results
of this study are violations committed by business owners against the consumers including 3
existing regulations in the case of differences in entry prices in the BW regulations
(Burgerlijk Wetboek), consumer protection laws, Regulation of the Minister of Trade No. 35
of 2013. First, regarding acts against the lawin the BW, regarding consumer rights with
consumer obligations in consumer protection laws, and Regulation of the Minister of Trade
No. 35 of 2013 concerning the inclusion of prices of goods. Minimarkets that play price
games, such as differentiating prices on display with cash, include criminal acts that are
detrimental to consumers thus there is legal protection in force.