ALLOWING THAI CULTURE TO FOLLOW THE WESTERN CULTURAL WAYS DURING COVID-19 SITUATION

Abstract

Globalization and new normal have affected thinking process of people in Thai society. Both Thai individuals and family units are influenced by prosperity that comes with modernity.  Thai society needs to consider the impacts of the globalization before accepting it in the Thai cultural ways without losing its cultural identity. It can be said that despite being under the predominantly following of any cultural way, Thai society can deal with the conflicts and varieties and maintain its identity firmly