DEVELOPMENT OF COLLABORATIVE FORECASTING PLANNING LOGISTICS AND REPLENISHMENT MODEL FOR ORCHID SUPPLY CHAIN IN IN THE GREAT BANGKOK METROPOLITAN, THAILAND

Abstract

This research aimed develop the model of CFPLR for orchid supply chain and investigate supply chain performance from source to end customer for orchid supply chain in order to increase orchid supply chain performance and efficiency. The scope of this research was to focus on the orchid supply chain in the Great Bangkok Metropolitan, and specify only a particular type of orchid grown in Thailand. This research was designed as mixed method. In-depth interview was conducted with several companies in different industries to create CFPLR model. Supply chain performance measurement was created based on SCOR model. A questionnaire was developed to identify and assess supply chain cost in relation with supply chain performance. Data was collected through questionnaire survey. The population for this research was orchid stakeholders. Convenience sampling was employed and the sample size was 50 companies, ranging from source to delivery to customer. The result of the data analysis revealed that there were some correlations between supply chain performance and cost. CFPLR model proposed in this research provides an important roadmap to guide execution across all points of the orchid supply chain and the supply chain performance tracked can be used as key learning to help improve future collaboration plan