POLITICAL PERSUASION BY PREMIER IMRAN KHAN AT UN GENERAL ASSEMBLY 74TH SESSION
The study investigates applying socio-political persuasion and rhetorical strategies employed by Pakistani Premier Imran Khan (IK) in his speech, delivered at UNGA’s 74th session. The researchers have critically analyzed systems that seem to be working under the speech layers to get the audience persuaded. Linguistically, the political statements, employing various tools for protruding and getting political power, have been pointed out and explored. Researchers develop a qualitative approach based on Aristotle's Rhetoric theoretical model; Ethos, Pathos, Logos, and other strategies have the power to persuade the masses, like personal pronouns, relative pronouns, logical processes, body language, and self-presentation in a positive way. The findings prescribe that the Prime Minister highlights various issues utilizing political persuasion. For instance, he successfully highlights national and international issues related to the economy, corruption, Islamophobia, environmental threats, money laundering, and other matters concerning different societies of his own country and other nations of the world.The study suggests that the political leaders would utilize persuasive strategies at international political events yet, not highlight the possibilities that could cause negative criticism. The research would be both socially and politically beneficial for the academic individuals who persuade to analyze political speeches. The study's gap would be innovative as it offers a new conceptual theoretical framework to analyze political speeches and rhetoric.