Social Behavior of Teluk Meranti Community in Efforts to Develop Surfing Sports In Kampar River Riau Province
The social behavior of the people of Teluk Meranti regarding surfing is a response to the unique natural phenomenon that occurs in kampar river by utilizing Ombak Bono.. Bono waves are a natural phenomenon that comes before high tide, bono waves have the potential to become one of the tourist destinations, now bono waves have attracted many local and foreign tourists so it is expected to have a positive impact on the community. The purpose of this study is to analyze the social behavior of the people of Teluk Meranti in the efforts to mine surfing sports in theKampar river of Riau Province. This research is qualitatively descriptive using the Triangulation method (observation or observation, in-depth interviews and documentation), followed by Visualization statement informan with N Vivo-12. held in Teluk Meranti District Pelalawan Riau Province. Informants are people who are expected to assist the author in uncovering the realities in a thorough society. The results of this study explained that the environment in this study is a river that is able to produce waves reaching four meters and used for surfing activities. Meanwhile, when viewed from the socio-cultural aspect of the people of Teluk Meranti can introduce traditional activities such as the utilization of waves after the passage of large waves as many as seven layersof waves for the activity of "Riding Bono", dari socioeconomic side with the tourism of waves Bono so as to bring a lot of tourists and indirectly able to boost the economy of the people of Teluk Meranti and also able to bring in Regional Native Income (PAD).