(THE EFFECT OF THE DIMENSIONS OF STRATEGIC VIGILANCE ON ORGANIZATIONAL EXCELLENCE) AN APPLIED STUDY OF PREMIUM CLASS HOTELS IN BAGHDAD

Abstract

The study aims to clarify and clarify the relationship between strategic vigilance, and their impact on organizational excellence in premium-class hotels in the city of Baghdad, as the researcher adopted through the current study the descriptive exploratory approach to reach the objectives of the study, which is to answer the main question of the study (were the premium-class hotels able through strategic vigilance, from reaching organizational excellence?), as the answer to this question is based on two hypotheses for the researcher to employ the statistical program (SPSS), as well as the use of statistical methods (arithmetic mean, standard deviation, average relative weight, size of the gap, order of importance, Variation coefficient, Pearson correlation coefficient, estimator simple linear regression model, renewal coefficient R2, confirmatory factor analysis, and other needs).

The study sample dealt with (93) respondents, represented by the leaders of the study community in premium-class hotels in Baghdad, represented in Grand Ishtar Hotel, Al-Mansour Hotel, Al-Rasheed Royal Tulip Hotel, Palestine International Hotel, and Baghdad Hotel, while the importance of the study focused on working on finding appropriate solutions. And closing the gaps within these hotels through the study variables and their dimensions and the relationships between them, and the problem of the study crystallized by examining the environment of hotel organizations. Solutions and treatments reached by this study.