DIGITAL MARKETING AS A TOOL FOR EFFECTIVE ADVERTISEMENT

Abstract

The recent trends in marketing allow the business to reach potential customers by fulfilling their needs at the right time. In this competitive business world, the traditional modes are not sufficient and fast enough to reach the consumers. We experience a radical change due to digitalization. Digital marketing has a lot of benefits to many companies. Digital marketing is a strategy of using digital communication media. The speed with which the digital media transmits information and helps the companies to boost their business is amazing. Digital marketing benefits to various companies with different forms such as Content Marketing, Social Media Marketing, Campaign Marketing, Search Engine Optimization, Social Media Optimization, E-mail Directing Marketing, Display Advertising, etc. This paper helps in viewing the trends in marketing. The paper is based on secondary data. The information is collected from extent literature, articles, newspaper, and websites.

The consumers are browsing more on internet to find the best deal from the producers‟. Now-a-days, people are more connected through Facebook, Whatsapp, Instagram, etc. Various new opportunities are increased for the digital marketers through various digital modes to attract the customers. This paper mainly studies the history & development of digital marketing; significance; difference, traditionship and contact between digital and traditional marketing/advertising; and to know which social media sites a company‟s target market utilizes.