Digital Marketing as a tool for Effective Advertisement A Study with reference to Tumkur city

Abstract

In today’s marketing era, digital marketing plays an important role in boosting up online business outlets though effective advertisement. To days youth spend much of their time on internet, and they prefer online shopping than visiting to marts or malls. The economy of a country depends upon the growth of sales and production which is enabled through these digital marketing. Hence digital marketing became more popular than traditional marketing. Especially post covid-19. The majority of the on line business is controlled through digital marketing. This study attempts to understand the need and importance and the role of these digital marketing as an important tool for an effective advertisement. It also aims to understand the customer preference of online digital marketing in Tumkur city.