“AWARENESS AND PREPAREDNESS TOWARDS CYBER RISK AMONG ONLINE USERS”
Keywords:Cyber Risk, Digitization, Cyber Insurance, Risk Management.
Cyber-attacks are increasing with every ticking second. Individuals by nature are risk averse and even the risk takers assess the risk before investing or venturing into new foray. Individuals have ventured into digital transformation taking the cyber space by storm. The technology has given us the leverage to explore new horizons and reap maximum mileage from it. On the flipside are cyber-attacks which are on the rise. As an aftermath of these risks, individuals have to deal with financial loss, damaged credibility and psychological problems arising from it. The challenge for the cyber-attack victim is that they themselves have to deal with the loss as there are no bearers of cyber risk to whom the risk can be transferred. This paper intends to evaluate the awareness and preparedness of individuals toward cyber risk. The study is conducted using Primary Data which is collected by administering questionnaire. The data collected is analyzed using statistical tools.