A STUDY ON THE IMPACT OF DIGITAL MARKETING STRATEGIES ADOPTED BY MEDPLUS TOWARDS CUSTOMER SATISFACTION IN TUMAKURU CITY
Keywords:Strategy, Impact, Effectiveness, Digital Marketing, Customer Satisfaction.
The age is of Customers. Because “Customer is the King” today. Since the Industrial Revolution and the installation of the concept LPG in the business world, Customers could access the global market at their fingertips. Competition has started proving its importance in the world of business in order to capture the major portion of the market and hence to gain the leadership. Thanks to Information Technology, the world is digitalized in all aspects today. It has become inevitable for a businessman to reach his customer through Digital Marketing. He has to design his innovative advertising strategies and make them reachable to the customers segment and also to get and fulfill the orders digitally. Such is the vastness and importance of Digitalization today. Customers can afford any gadget with minimum features and the internet. They can even access any seller of their choice and can be the owner of the product or service of their choice.
Tumakuru is on its way towards becoming a fully Smart City and is a gateway to the Capital City of Karnataka. It has developed digitally to a remarkable extent. Every single business irrespective of its volume has adopted a digital way of executing their operations here in this city. MedPlus is not an exception in this case. It is serving the population of the smart city with its ability to connect to its stakeholders.
This paper is an effort made towards analyzing the effectiveness of Digital Marketing strategies adopted by MedPlus and its impact on the satisfaction of Tumakuru City’s Customers.