A STUDY ON “UNIVERSITY STUDENTS PERCEPTION AND PREFERENCE TOWARDS MOBILE WALLETS, WITH REFERENCE TO BANGALORE RURAL DISTRICT” KARNATAKA.

Abstract

Technology and developments are the dominant part of globalised world. Electronic gadgets have become prime part of young generation as they are tech-savvy. Youngsters are using smart phone for their bread to business. Thriving adoption of smart phones and mobile internet has given a boost to the mobile wallet industry in India. In connecting with people as mobile phones are used, mobile wallets are used for most of the payments by younger generation which is building block of their life because M-wallets are providing multiple cybernetic services right from utility to e- commerce activities.

The motive of this research is to look into the young university student’s perception, preference and satisfaction towards M-wallet (mobile wallet) at Bangalore rural district in the rapid technological epoch. A total of 52 respondents responses were collected through structured questionnaire method and analysed. The outcomes of the study will strategically help the Smart phone producers, M-wallet service providers, regulatory bodies and other financial institutions to tap the potential consumers.