CSR Activities of Indian Firms for Social Upliftment: Opportunities and Challenges Post Covid-19 Pandemic

Abstract

Corporate Social Responsibility (CSR) is a means of analysing the concern of corporate towards the societal development. The Indian Companies Act 2013, has made it mandatory for companies to shell out at least 2% of their past three years annual average profits on CSR activities. The current Covid19 pandemic situation has shaken the country‟s economy and has put the life of people on the ropes all over the world. In this wrecked situation, firms have been playing a major role in the social upliftment. The landscape of CSR activities has changed in the era of Covid-19 pandemic. The paper tries to explore the opportunities the corporates can bag to bring the society to normalcy post pandemic through their CSR activities and the challenges that they would be facing.