Learning from crisis- A paradigm shift of consumer buying behaviour of Apparels, Post covid-19

Abstract

The Covid-19 outbreak witnessed a profound impact on the livelihood of each and every individual globally. There is a dramatic shift in Online shopping behaviour which is further pulling consumers towards Digital world with much urgency. The consumers started shopping online in ways that could maintain social distancing and avoiding coming in contact with others. Under this context there is a need to study the lifestyle and spending pattern of consumers before and after pandemic. The study has taken 100 samples from generation X and Y of Bengaluru. The study analyses the consumer buying behaviour prior and post covid-19. The findings can further help companies to assist organizations with leading business productivity in future.