THE EFFECT OF THE BUYING CENTER IN THE PROMOTION OF INDUSTRIAL PRODUCTS: A CASE STUDY IN THE MAYSAN PLASTIC FACTORY
Keywords:Buying center, promotion of industrial products
This study dealt with the analysis and study of the reality of the roles of the Buying center and the promotion of industrial products and the factors affecting the promotion of industrial products. It is (there is a significant effect relationship between the purchasing center and industrial sales promotion in the Maysan plastic factory) and it represents the research community in the Maysan plastic factory, where the sample consisting of (112) was chosen. The data To achieve this, a main hypothesis was formulated, from which (4) sub-hypotheses were formed and tested using the SPSS program and a set of statistical methods, including (arithmetic mean, standard deviation, sequential steps).Based on measuring and diagnosing the research variables and testing the study’s hypotheses, the researcher reached a set of conclusions, the most prominent of which was the management of the Maysan Plastic Factory that considers marketing as a side function limited to advertising and promotion and not realizing the reality of marketing as activities to identify the market needs of industrial products and solve them to meet them.