AN ECONOMIC ANALYSIS OF AGRICULTURAL MARKETING IN THOOTHUKUDI TALUK, THOOTHUKUDI DISTRICT
Keywords:Agricultural marketing, farmers, consumers, marketable and marketed surplus, marketing cost, marketing efficiency.
Agricultural marketing is the study of all the activities and policies involved in the procurement of farm inputs by the farmers and the movement of agricultural products from the farms to the consumers. The agricultural marketing system is a link between the farm and the non farm sectors. In the study area majority of the farmers are not able to get cheap loan facilities to finance the expenditure involved in paddy, banana and coconut cultivation. As the small farmers are hard pressed for cash to meet postponed consumption needs and to pay off debts, they have to sell soon after the harvest when the price is low. Paddy production is seasonal in nature while its demand is inelastic. This is also affect the price fixation. There is a large variation in the quality of paddy which makes their grading and standardization some what difficult. This study reveals that, marketable and marketed surplus are the same for the three products. Marketed surplus is more in banana marketing compared to paddy and coconut. That is most of the paddy cultivators are poor and spend a lot on their consumption and also they have to pay more for the artisans. The percentage of marketed surplus to total output of banana is greater among the large scale units. There is no regulated market in this study area. Majority of the farmers have earned more marketable surplus of their commodities. Banana producers earn more income than the other commodities producers. The researcher came to a conclusion that lack of adequate transport facilities is one of the reasons for market failure in the study area.