CONSTRUCTIVE EFFECTS OF ENERGY DRINK CONSUMPTION ON PLAYERS’ PERFORMANCE

Abstract

Consumption of energy drinks has been increasing dramatically in the last two decades, particularly amongst university athletes. Energy drinks are aggressively marketed with the claim that these products give an energy boost to improve physical and cognitive performance. The present study aimed to explore beneficial effects of energy drinks on the health and performance of sportsmen. For this purpose, a quantitative survey study was conducted on N=100 university males players ages, 19-24 years to know their opinion on the constructive effects of energy drink consumption on plyers’ performance.Findings of the existing study reveal that most of the respondents agreed that energy drinks do work as a stimulant which raise mental awareness or provide energy (sugars) and add sports performance.