A STUDY ON THE IMPACT OF COVID 19 ON INVESTMENT DECISION IN THE BANKING SECTOR

Abstract

The outbreak of COVID 19 has triggered the investment pattern of individuals. This research was undertaken to find the impact of COVID 19 on investment decision in banking sector of India. The dependent factors that affect investment decision of investors were taken into consideration such as past investment experience, rate of interest, confidence, culture, conservatism bias etc. Even to find relationship between factors which make individuals insecure at time of their investment decision such as risk, fraud, service quality, liquidity of bank, securitywerealso considered in this study. For this study primary data was collected through questionnaire. The findings of this study states that respondents prefer investing to earn returns and due to COVID 19 it would be seen that respondents investment pattern is effected because Pre COVID 19 majority of the respondents preferred investing monthly whereas after Post COVID 19 it could be seen that they prefer yearly due to reduced interest rates.