PRINT MEDIA AND AGENDA SETTING ANALYSIS OF ENGLISH DAILIES IN PAKISTAN

Abstract

A detailed analysis of media-public relations was carried out in this research paper by applying agenda-setting, and priming theories. The Basic research question was whether and how the media sets the public agenda. On the footprints of the previous studies, a mixed-method research strategy based on content and survey analysis was applied to investigate the relationship.The researcher took newspapers as a population of the content study and selected two mainstreamEnglish newspapers, TheNation and DailyDawn for the period of nine months from 1st August 2020 to 30th April 2021 for sampling purposes. Five widely published news issues Print Media And Agenda Setting Analysis Of English Dailies In Pakistan PJAEE, 18(10) (2021) 189 during the study period include unemployment corruption, governance, corona, and inflation were selected.The results illustrate low ˃ .17 to moderate ˃.68 relationships between media and public agenda on five issues of the study. In few issues, there were strong reverse correlations found. Another major finding of the study was the similarity in the media coverage and media agenda and there has not been any big difference between the agendas of both the newspapers.